We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn.
9 SEPTEMBER 2021
We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.
Throughout the fashion industry, 12% of the garments that are produced stay unsold.
Our purpose is: All Clothing Should Be Worn.
We’re tech-enabling designer brands to find an owner for every item they produce.
In this post, we’ll be sharing why we became a member of the Fur Free Retailer program, what this means and how you can join this movement to be fur free.
The definition of fur
First things first: Fur means any animal skin or part of an animal with hair or fur fibres attached, either in its raw or processed state or the pelt of any animal killed for the animal‘s fur.
What is not fur, and what we will keep selling:
– Leather or cowhide with hair attached;
– Materials shorn or combed from animals such as fleece, sheepskin or shearling;
– Synthetic materials intended to look like fur.
Introducing the policy
We recently became an official member of The Fur Free Retailer program, which is supported by the Fur Free Alliance (FFA) – an international coalition of leading animal and environmental protection organisations worldwide.
In a nutshell: An international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.
From a day-to-day perspective our platform will stay the same, as we currently do not have any garments that contain fur. Having this accreditation makes this official – for our customers and for our partners.
We have chosen to sell leather and other animal derived materials – but not the pelt of any animal killed for the animal‘s fur. As more vegan alternatives, innovations and products come to market we will continuously reassess our policy regarding animal-derived materials like leather.
Becoming fur free is a first small step of our journey, with the goal of having a positive impact on the fashion industry.
Conscious brands at Otrium
We’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring please reach out to [email protected].
How can you be fur free
When purchasing a garment with faux fur, check the points below to be sure you’re not wearing real fur. Sometimes, faux fur is being substituted for real fur by some manufacturers. You can follow these four checkpoints:
Check the composition label of the garment
Check the fur-free retailer list to see where to shop fur free
Faux fur has a knitted or mesh lining, real fur has a suede or leather lining
Faux fur has a synthetic feeling, real fur has a soft feeling
Clothing brands partner with Otrium to find a home for every unsold item, and leverage its tech platform to unlock the commercial potential of end-of-season fashionAmsterdam, March 31, 2021 - Otrium, the end-to-end marketplace for end-of-season fashion, has announced $120 million Series C funding, its US launch and the introduction of new capabilities aimed at reducing unsold fashion in the future. Otrium has also revealed that revenues have tripled in 2020, Otrium’s registered members surpassed 3 million, and it now has over 300 fashion stores on its app. Among its partners are Karl Lagerfeld, Joseph, Anine Bing, Belstaff, Reiss and ASICS.The $120m round was co-led by BOND and Index Ventures. Juliet de Baubigny, a general partner at BOND, will join Otrium’s board of directors. The round also had continued participation from Eight Roads Ventures. The newly raised capital will accelerate US expansion, the development of Otrium’s technology platform, and support hiring.Otrium is working with the fashion industry to ensure that every item of clothing is worn, helping to find a buyer for every piece already produced, and providing the tools brands need to develop lines that they can have confidence will sell. When selling end-of-season collections on Otrium, fashion houses retain full control over pricing, merchandising, and visibility of their excess inventory. Around, 12% of clothing produced stays unsold.“Our goal is to get as close as possible to eradicating unsold seasonal inventory. Firstly, we help fashion brands find homes for clothing items that would otherwise remain unsold and maximise the revenue they generate on those items. Secondly, we leverage our in-depth analytics to help brands determine which clothing and at what quantities and price will sell the most in the future,” commented Milan Daniels, CEO and co-founder of Otrium.Otrium recently rolled out expanded analytics functionality which helps fashion houses analyse past demand to determine which items have staying power, potentially becoming iconic items for brands. “We believe that the fashion world will see a rebalancing in the next few years, with more sales being driven by iconic items that brands sell year after year, and will be less reliant on new seasonal launches. We work with brands to help them understand which of their items will stand the test of time, at what price and quantity,” Daniels added.“I look forward to partnering with the Otrium team as the company expands to the US, and believe the platform is well-positioned to bring dynamic and affordable solutions to the apparel market,” said Juliet de Baubigny, a general partner at BOND.“The notion of brands producing fewer new items and focusing more on what their customers love and buy over and over again, is powerful,” said Danny Rimer, Index Ventures General Partner and board member of Otrium. “It’s not an entirely new strategy in the fashion industry, but one that was limited to a few items and a small proportion of global fashion brands. With Otrium, every fashion label can begin to build their iconic portfolio.”
Washington will lead global expansion of the brand into the U.S.
Andrew Robb, the Farfetch’s former COO, to join boardAmsterdam, 15 June, 2021 - Otrium, the premier online outlet shopping experience, today announces the appointment of Zuhairah Scott Washington as President. Joining from Expedia Group, she brings her experience in navigating digital transformation and business model disruption to Otrium’s rapidly expanding end-to-end marketplace for fashion.
In 2013, Netherlands-natives and recent grads Milan Daniels and Max Klijnstra launched a somewhat successful sweater brand in Amsterdam. The two were selling thousands of sweaters in over 20 countries, and doing 4-6 collections per year. What they eventually noticed, however, was that their warehouse was filled with a vast amount of items from previous collections, even after they’d already done their sale.Daniels and Klijnstra decided to look into solutions for these end-of-season clothes, so they talked to stock buyers, e-commerce sites that offered flash sales, physical outlet centers, and large outlet malls.They eventually learned that every brand had the problem of unsold inventory, that stock buyers and flash sales took very high margins, and that it was difficult for many brands to break the barrier to market entry at physical outlets.
So, in 2015 they launched undefined, an online marketplace for end-of-season clothes that allows brands to sell their unsold inventory at cheaper prices.In late May of 2020, Otrium announced that it had raised €24 million in Series B funding, in a round led by Eight Roads Ventures, with existing investors Index Ventures and Hans Veldhuizen participating.“We are trying to change the perception that clothing that is usually 3 months or 6 months at full price and after it’s seen as worthless” Milan Daniels, cofounder and co-CEO says. “We wanted to build a platform where these items get a chance at being bought at a price that is cheaper but still values all the resources that went to the product.”
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