To reach our goal, we have a journey ahead of us. A journey we’d like our customers to be a part of. 2020 and 2021 may have been pretty unpredictable years, we’re glad to have made more progress than we had thought was possible. Making a positive impact however, is an ongoing journey, and we continue to improve over time.
We are proud of measuring our impact through reporting, through which we’ve released three reports:
The goal of these reports is to have reliable data to feed into our sustainability strategy moving forward. The reports are based on the year 2020, they function as a baseline to understand our impact and set goals, as well as functioning as a benchmark for our future. To ensure that we efficiently track and leverage our sustainability strategy, and to ensure full transparency, we plan on reporting the same data annually,
At Otrium, contributing to positive change has always been our main priority. Looking back, here are some highlights throughout 2020 and 2021:
‘19 to ‘20 Refurbishing returns
We extended the life cycle of slightly imperfect returns by refurbishing them by hand to an as-new condition and offering them a second chance to find a new owner on our platform. Why is this important? Returns provide another opportunity for clothing to be mismanaged and they end up not being worn. We want to prevent any chance of this happening, elongating all journeys that the items go through.
March ‘20 100% recycled packaging
We aim to create a sustainable journey, from item creation to boxing, through to wearing. Our shipping boxes are made out of recycled cardboard and are based upon the measurements of the pallets of our forwards to ship as efficiently as possible. Through measuring efficiently, we use the least amount of surface area as possible. Additionally, our poly bags are made out of 100% recycled polyester and are only used in case an incoming item is missing one.
April ‘20 Improving the last mile
The start of our last mile project. The last mile project was initiated in order to improve the carbon footprint of our shipments. How? We decided to partner and work with alternative transport systems such as bicycle couriers in the Netherlands.
March ‘21 Sustainability function
Otrium was founded as a purpose-driven company. In 2021 we hired a dedicated Sustainability Lead to ensure our purpose remains focused and understood by our consumers.
April ‘21 Fit finder
In order to reduce returns, we implemented a size recommendation tool. The tool combines production size chart data and body-modelling knowledge with the world’s largest collection of sales and return records to provide the most accurate fit prediction.
July ‘ 21 Official fur free retailer
From a day-to-day perspective the platform stayed the same, as we did not have any garments that contained real fur. This accreditation made the fur-free status official – for our customers and for our partners.
As you can see, we’re on quite the journey to becoming conscious, come along with us!
We see a future where all clothing is worn. Our role as a business is to eradicate unsold inventory and change the way clothing is produced, bought, and considered. We aim to have a positive impact on the fashion industry, to help give fashion a bright future. Every year, billions of items are produced globally but are never sold and go unworn – this is a huge waste of creative energy, labour, natural resources, and investment. Right now, waste is built into our linear industry model, something that we as a company have the responsibility to help fix. Laws are being enforced which will require the fashion industry to significantly reduce the amount of waste, therefore, change is inevitable.
So, how is Otrium helping the industry change?
Our ambitions are a two-fold:
1. Our impact on the fashion industry
We want to help fashion brands and our members to become more circular by creating an infrastructure to regain value of inventory streams and give all items a new lease of life. We are a data-led platform, using customer insights. We use data to help inform brands’ new collections; meaning brands are only creating what consumers want to buy. We only use data that our customers are happy for us to use informing brands what it is they’re looking to buy.
2. Our own impact - carbon footprint
We are committed to measure and manage our environmental impact. How? By making smart choices. Package redesign, bike delivery, solar panels and electric vehicles are just some examples of these. We are setting targets within the environmental management system to achieve optimal and continual improvement. We will report on a yearly basis, providing buyers with valuable insights - we’re big on transparency. We plan on reducing our impact by reviewing and acting on our practices and processes, and to offset the effect of the carbon we cannot reduce. We have committed to investigating new forms of offsetting which can make the largest impact. True to our values, we're investing in offsetting technologies at the cutting edge, which can remove carbon from the atmosphere.
What’s in our future plan? (some sneak peeks)...
We’re working with frameworks and targets to lower our greenhouse gas emissions as much as possible.
Our rescue strategy
Scaling refurbishment by taking in slightly imperfect items from our brand partners, refurbishing them by hand to as-new condition, and offering them a second chance to find a new owner on our platform.
Our carbon strategy
We’ll publish our carbon strategy to show our impact. Our actions to lower our greenhouse gas emissions by as much as possible. Additionally, we will report our carbon footprint yearly, reducing the impact we make, and simultaneously removing the emissions we cannot avoid yet.
Redesign of the packaging
We redesigned our shipping boxes to lower our carbon footprint, using thinner, unbleached, recycled cardboard, as well as adding an envelope to avoid shipping air for smaller items.
Onboarding more conscious brands We are in the process of onboarding more fashion brands that are rated conscious by Good On You.
Solar panels on our warehouse
Our warehouse and fulfilment partner is working on a zero-waste program and transitioning to run on energy generated by their own solar panels.
We’re excited about the future, and yes, it may sound ambitious, but we’re truly steadfast in looking to improve the fashion industry through a more circular approach.
Join the movement