It all started in 2012 when Bert van Son founded MUD Jeans. With over 30 years&rsquo; experience in the fashion industry he has seen it all. He witnessed that life for factory workers is extremely demanding, and that the endless demands for material, due to exploded production, are ruining our planet. He wanted to do things differently.
Today, MUD Jeans has become an exemplary circular fashion company, one of the world&rsquo;s first B Corps, pioneering the Lease a jeans model since 2013 and consistently putting the circular economy principles into practice.
Why jeans? Well, jeans are one of the most polluting items in fashion. Using an estimated 7.000 litres of water and nasty chemicals. With over 1 billion jeans being sold yearly, the impact of recycling jeans and using organic cotton can be huge.
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Mud Jeans

The Ultimate Mom Jean.The Mom Fit Exudes A Timeless Appeal That Never Goes Out Of Style, Making It A Go-To Choice For Everyday Wear. A Flattering, Confident Silhouette That Accentuates Your Curves. Experience The Comfort And Style.The Satin-Finished Silvertone Buttons Add A Touch Of Elegance, While The 25% Tencel™ Lyocell Adds A Touch Soft Luxury. A Classic Style, For Everyday. 46% Recycled Cotton For Increased Circularity.This Product Contains Tencel™ Lyocell X Refibra™. These Fibres Use Up To One Third Of Pulp From Upcycled Cotton Waste, Which Is Combined With Wood Pulp From Sustainably Managed Forests.Tencel™ And Refibra™ Are Trademarks Of Lenzing Ag.

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