At Otrium, we’ve been steadily building a smarter, more sustainable way to connect premium fashion brand's unsold inventory with people who’ll love it. Our mission—to ensure every piece of clothing is worn—has guided us from day one, alongside our vision to become Europe’s leading off-price destination. The launch of our fully automated warehouse in Almelo marks a major next step on that journey, strengthening the logistics backbone that powers our growing platform.undefined, our next-generation automated warehouse powered by AI and robotics. At the heart of the system is the AutoStore solution by Kardex, enabling high-density storage and seamless order processing. Built in collaboration with logistics experts Bleckmann and Kardex, this 7,000m² facility is one of the most space-efficient automated warehouses in Europe, purpose-built to support Otrium’s continued growth.Let’s take a look inside:undefinedundefinedThanks to this advanced system, we’re now able to:undefinedundefinedundefinedundefinedundefinedThis project began in September 2024, and within just six months, it became fully operational—thanks to the dedication of over 100 people, from project managers to warehouse staff, all working together to make this complex transition smooth and successful.The O-Mega Robot went live in March 2025, and by the end of that month, we had already moved over 1 million items into the system. On average, each storage bin holds 16 pieces, allowing us to optimize every cubic meter of space. To celebrate this milestone, we officially opened the automated warehouse on April 14th, 2025, joined by partners, team members, and special guest Constantijn van Oranje-Nassau, Special Envoy of Techleap.“With the launch of the O-Mega Robot, we’re making a major leap toward a more scalable and efficient Otrium,” says Milan Daniels, co-founder of Otrium. “This facility reinforces our position as a leading and innovative online fashion outlet in Europe.”As Otrium grows, this facility ensures we’re ready to meet rising demand, support our brand partners, and deliver the quality and speed our customers expect. The O-Mega Robot marks a bold step forward in how we move fashion—intelligently, efficiently, and at scale.A big leap for our logistics and Otrium—Onwards & Upwards.

Otrium, the B Corp-certified off-price fashion marketplace working to ensure all clothing is worn, has received official validation from the Science Based Targets initiative (SBTi) for its near-term greenhouse gas (GHG) reduction goals. This milestone strengthens Otrium’s commitment to aligning with global climate science and advancing the decarbonisation of fashion. With its newly approved targets, Otrium Holding B.V. commits to reduce absolute scope 1 and 2 GHG emissions 33.6% by 2028 from a 2023 base year. Otrium Holding B.V. also commits to reduce absolute scope 3 GHG emissions from purchased goods and services, upstream transportation and distribution, waste generated in operations, business travel, employee commuting 33.6% within the same timeframe.  How do we do this? Delivering on Climate Commitments: Beyond setting ambitious climate goals, Otrium exercises accountability through real-time tracking, low carbon logistics, and ongoing efforts to lower its operational environmental impact. Low Carbon Logistics & Smarter Returns: Otrium is working with DHL low-carbon Logistics to ensure 90% of orders in the Netherlands are delivered via electric and low-emission vehicles. Sustainable Packaging & Warehousing: With help from its new, more efficient packaging machine, Otrium aims to pack 60-80% of orders in optimised, low-impact solutions. Simultaneously, a new polybagging machine which limits the use of plastics is set to be introduced.Data-Driven Emissions Tracking: In partnership with Vaayu, Otrium will publish annual carbon footprint reports and leverage a live carbon dashboard to measure emissions per item sold, platform session, and employee, ensuring full transparency within the SBTi framework. A Shared Commitment to Change“Having our targets approved by SBTi is a significant step toward driving lasting impact in the fashion ecosystem,” says our COO, Rutger van Boxtel. “With this commitment, we demonstrate our dedication to decarbonising Otrium’s operations while simultaneously advocating for broader business ownership of environmental impact.” As the fashion industry faces increasing pressure to address its role in climate change, Otrium wants to take a leading role in driving impact. We believe sustainability should shape, not just the way fashion is consumed, but also how its impact is tracked, communicated, and enhanced over time. Learn more about our climate commitments and how we’re delivering on them undefined

In the fashion industry, 12% of the garments that are produced stay unsold. Otrium’s purpose is: All Clothing Should Be Worn.That’s why we’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why being conscious is important for us, what it means, and how you can follow our journey.The definition of Conscious For us, being conscious is about being aware of our impact and finding solutions to do better. Whether that concerns our planet, people or animal welfare. We’re taking responsibility in two ways:1. Driving positive change in the fashion industry by eradicating unsold seasonal inventory.2. Continuously working to improve our own e-commerce practices.Starting with the whyWe recognise the fundamental contradiction between the current fashion industry, which thrives off newness and consumption, and being conscious. Every single garment has an impact. Otrium wants to have a positive impact on the fashion industry by:undefinedundefinedundefinedundefinedFollow our journeyOur commitment to being Conscious is an ongoing journey, taking both big and small steps in order to be a force for good. We want to be as transparent as possible and communicate our Conscious roadmap fully. We will update the renewedundefined on our platform regularly and publish an Impact Report at the beginning of 2022, with our progress since 2020. Want to know more? Read our just-launched FAQs on the topic of Conscious undefinedOur next step: Conscious brands at OtriumWe’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring, please reach out to undefined.How you can helpApproximately 25% of a garment’s environmental footprint happens in the wearing and washing. So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet. undefined